Social Media Transparency

Social Media and Plastic Surgery

Toronto Cosmetic Surgery Institute (the Clinic) believes that participation in online communities can promote better communication, engage with our valued patients, colleagues, and Canadians across the country. Through social media, we tell our stories, celebrate our successes, and are able to communicate the Clinic’s key messages to a larger, more diverse audience.

Through our online presence, we are able to educate future patients on what exactly goes on during their surgery and prepare them by giving proper expectations on pre-op and post-op care as well as final results. Photos and videos posted on social media may be used to inform others about the Clinic's services, in addition to educational purposes.  This also assures transparency and gives the public an in-depth, behind the scenes look into the sometimes ‘mysterious' world of cosmetic surgery. Through our surgeon's (Dr. Jugenburg, Dr. Rose, Dr. Tom, Dr Catherine) thorough, detailed, engaging and passionate explanations, we break down popular stigmas and misconceptions and answer live medical questions from med students to colleagues to curious followers.  We educate and share with the public on all aspects of cosmetic surgery.  Our surgeons are known for ‘keeping it real' and will not shy away from showing every angle of cosmetic surgery even when it is not as ‘pretty'. Through our presence on social media, we hope to educate the public with an honest and in-depth understanding of every part of what we do, as well as inform others about the Clinic's services.
We also encourage patients to tell their stories, celebrate their transformations, and foster meaningful conversations about cosmetic procedures, while respecting patient privacy. Our patients may choose to share their stories fully, or not at all. Participating in our social media is not required to in order to be treated by the Clinic.

Our Patient Consent Process

All patients that you see on our social media have consented to do so. Weeks before their procedure, along with their surgical consent forms, patients will receive a social media consent form where they can choose to not be on social media or customize which social media outlets they will allow their surgery and results to be viewed on. Patients also have the ability to change their mind at any time before their procedure takes place. If patients have any inquiries about our social media or media consent form, our social media team is happy to chat with them to clarify any and all questions. When a patient’s surgery is part of our Snapchat or Instagram ‘story’ for the day, their surgery will only be visible for 24 hours but our team is also able to email them a copy if they would like to view it again.

We take measures to protect our patient's identities as we will cover the their face (unless the patient consents otherwise) and have the option to cover tattoos and other identifying features as well. We will never show any part of a patient if they have not filled out a social media consent form. We have staff specifically dedicated to ensure that all our patients featured on social media have consented properly and emphasize that there is no pressure to be on our social media, it is still the patient’s surgery and we will always strive to make them as comfortable as possible.

If you have any inquiries about our social media or social media consent process, please email to be put in touch with our social media team.

Patient Education and Transparency

In the medical field, transparency is crucial. Through our social media presence, Dr. Jugenburg and the rest of our surgeons are able to genuinely address potential concerns, anticipate questions and empower our future patients with the knowledge they need about cosmetic surgery. Social media allows us to interact with future patients even before they come in for a consultation and provides a platform to educate anyone who would like to learn more about the world of cosmetic surgery. Dr. Jugenburg and our entire team strive to provide an educational, interactive forum that creates confident, informed patients who will be able to ask educated questions when they come in for a consultation.